PMG - Blog

PMG Blog

Intent Data for Account-Based Marketing and B2B Selling

March 16, 2022

Kfir Pravda

Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers and enterprise AEs can target specific accounts with relevant messaging, promotions and outbound programs to help move the customer through the sales funnel faster and with better results. They could also identify new accounts that are in the market

Read More

Inbound – The Gap In Your ABM Strategy

November 15, 2021

Kfir Pravda

More often than not, ABM is perceived as an outbound operation in nature. We target a list of accounts that meet our

Read More

Should Salesloft Acquire Chili Piper?

October 21, 2021

Kfir Pravda

Or in other words, can we continue with sales stack fragmentation? Let’s think about it for a second. Chili Piper offers a

Read More

11 Things We Love About SalesLoft

September 8, 2020

Kylie Cohen

Last year, we began using SalesLoft as our sales engagement platform and followed up by partnering with them to share the wealth

Read More

Buyer Engagement – Answering Buyers’ Pain and Sellers’ Failures

September 6, 2020

Kfir Pravda

What is Buyer Engagement? Buyer Engagement is all the touchpoints between a seller and buyer during their B2B engagement. A Buyer Engagement

Read More

HubSpot Personalized Emails at Scale Lands 6X More Replies

June 25, 2020

Yael Marom

Executive Summary Catching the attention of highly qualified prospects at scale is no easy task, as Start-UP Nation Central, a client of

Read More

SalesLoft 101: An Introduction to Sales Engagement

May 14, 2020

Kfir Pravda

The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and

Read More
1 2 3 4 5 >»

Recent posts

Content is Your Sales Enablement Tool

The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...

Spearfishing in the Digital Pond

Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...

The B2B Buyer Experience is Broken

Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...

Conversational Marketing for B2B Buyers

Let’s face it - our job is becoming increasingly challenging. Demand generation it is.  It has become harder to engage prospects in a meaniRead more...

Creating an Enterprise Request a Demo Page - 9 Great Examples

While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...

Subscribe

Subscribe to our Newsletter:



Privacy Policy

PMG. All Rights Reserved. Contact Us