SaaS is not dead. It is bleeding from a thousand cuts.
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, even...
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CRM Isn’t the Revenue System. It’s the Data Layer Beneath It.
A firsthand experiment in why CRM is becoming infrastructure. The fie...
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From Integrating Tools to Building Systems
Editor’s Note: > _This piece is not a prediction about the future of go-to-market. It is a personal reflection, based on 25 years across tech...
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The Godfather of Revenue Marketing: Revenue Marketing is Dead
I’ve been following Jon Miller for years. In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketing approach...
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Bridging Performance and Storytelling in Marketing
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben David, Head of Creative at Wix, joined Kfir Pravda and Or Moshkovitz on our latest podcast to offer…
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The Future of Pricing and Work with AI
In episode 26 of ABX & Cocktails, Kfir Pravda sits down with Tracy Shirtcliff, CEO of Scope Better, a SaaS platform for professional service businesses. The platform helps bring together scattered data from manual methods like Excel spreadsheets, and optimizes…
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A Smarter Way to Find Sales Leads: Common Room’s Fresh Approach to Business Growth
Signal-Based Growth Strategy: Common Room’s Fresh Approach to Find Sales Leads How can you connect account-level signals with individual actions? How can you identify the right person to contact at the right time, at scale? And how can you increase…
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Navigating Gen AI in Enterprise Marketing: Beyond the Hype
In our recent episode of the “ABX & Cocktails” podcast, Ben Rotenberg, Head of Growth at Classiq—a quantum computing software company—joined hosts Or Moshkovitz and Kfir Pravda to explore the practical applications and challenges of using generative AI (Gen AI)…
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How Wolt Transformed B2B Marketing: A Startup Story of Strategic Growth
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval Ramson, Head of Global B2B Marketing at Wolt, shares an insider’s perspective on building a marketing team…
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Rethinking B2B Outreach: How Relationship Building Can Transform Your Sales Strategy
In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales engagement that goes beyond traditional outreach methods. Their insights reveal how businesses can build more meaningful connections with potential…
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Unlocking Enterprise Sales Potential with G2 Intent Data
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and Robin Izsak-Tseng, an experienced marketing leader who as worked for companies like G2 and Marketo, delves into…
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