Farrah Fidler

The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to uphold. Often times sales doesn’t recognize the value that marketing provides, and isn’t willing to work together. This…

Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how you can evaluate the effectiveness of this new marketing approach. Here are some key indicators to consider when…

We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business. There are a few different approaches to setting up and implementing an ABM program, and at our #B2BTalks…

At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and Rafi Kretchmer, VP Marketing at Panaya, to discuss Account Based Marketing (ABM), its evolution throughout the years, and…

Despite its size, Israel manages to be one of the top leading countries in every industry around the world thanks to its unique culture. At our #B2BTalks event that focused on innovation in B2B marketing, we were joined by Inbal…

Account Based Marketing (ABM) is more than just a buzzword – in fact the folks at #FlipMyFunnel are calling it a revolution. As we scour the web for the best marketing content, we’re met with tons of articles discussing ABM,…

We’ve spoken with a lot of marketers over the years and we’ve found one common challenge among them: finding the right talent for their marketing organization. What are some of the titles that are difficult to fill and qualities that…

The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and have a presence in order to bring in new customers. Today, we must bring marketing qualified leads to…

Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing technology continues to play a huge role as marketers are using more tools to fine-tune data-driven activities and…

B2B doesn’t have to mean boring-to-boring We are gearing up for our next #B2BTalks event on November 8, and we want to hear from you. We want to be inspired, and that’s why we’re looking for speakers who have worked…

In the last segment from #B2BTalks 4, our panel of speakers share their top lead generation tips and tricks. Watch the video here to learn the many ways our industry leaders handle leads with multiple touch points, as well as…

In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They give real-life examples of what worked for them, and offer practical and usable advice. Watch the video below…

Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel Levin, VP of Marketing at CloudEndure notes, 75% of leads will not convert immediately and need to be…

If there’s one thing we’ve learned from #B2BTalks, it’s that digital marketers rely more than ever on online channels to generate leads. There are hundreds of tools and channels out there, and each claim to solve the last of our…

As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital world. It’s no longer enough just to gear up for your conference season; marketers must be able to…

Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks – Sunday, April 26, 6pm – our panelists will offer…

Last week we braved the inclement weather for our #B2BTalks event held at Mike’s Place in Ramat Hachayal. There, our three panelists – Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca; Guy Hilton, Head of Marketing, Amdocs Portfolio, at…

The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better communicate with them. No longer can marketing efforts be solely based on campaigns; rather, organizations must constantly engage…

A new year is upon us, and we at Pravda Media Group are thinking about how we can improve professionally and personally in the new year. While we are constantly evaluating the ways we work and the tools we use,…

Following the Behavioral Analytics Meetup, Daphna Gal, Marketing Manager, CoolaData, shares her insights to how marketing efforts can be informed by behavioral analytics. Read her guest blog post below. Online marketing efforts for eCommerce businesses are often dominated with the need…

In this #B2BTalks video series, a lively and captivating panel discussed a topic many of us in the marketing world struggle with every single day – how to get your marketing machine performing at its innovative best. Each panelist came…

Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing,…

Even digital marketers need to meet face-to-face sometimes. That was the premise when we created #B2BTalks last year – a place where B2B marketers could meet up, enjoy a beer, network and share tricks of the trade – all in…

One of the biggest challenges of content distribution is that when using only organic channels (SEO, social) there is a limit to readership growth rate. It seems that using paid media in smart ways could answer this challenge, if done…

Thank you to everyone who came out and made the last #B2BTalks a success! It was exciting to see new faces and catch up with familiar ones. We’d like to thank our speakers Roy Man, Moshe Milman, and Ramel Levin, who…

In preparation of next week’s #B2BTalks we asked our panelists what their biggest lead generation challenges are, and we’ve decided to share them with you. Take a look at these lead gen questions you should ask yourself when developing your…

Photo by quinnanya is licensed under CC BY 2.0 At #B2BTalks on June 22, we’ll meet with other B2B marketers and discuss the challenges of generating leads in the digital world. Whether your challenge is content creation, using the right channels to…

What’s your biggest marketing challenge? Too often we hear other B2B marketers discuss the difficulty of bringing in leads. You exhibit at the same events and meet with the same faces, trying to stand out from the crowd, which makes…

It was 2005 when I signed up for Facebook and explored this world of pictures from last night after they’d been uploaded from an actual camera, and statuses that changed more frequently than AIM away messages. I adapted to this…

While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less, without compromising on quality. At our upcoming #B2BTalks, we’ll discuss tips to scale your marketing operation including best…

Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there. So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday,…

One of the biggest challenges marketers face is putting the right systems in place in order to build a sales and marketing machine. The speakers we will hear from at this #B2BTalks are considered leaders in this aspect. We’ll talk…

B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and customers, from cultural differences to working with local marketing teams. Join us Sunday, October 27 at 6pm and…

Our CEO is…well…special. He always sends us articles that he’s reading at all hours of the day and night, whether it’s about the latest digital marketing trends, Facebook’s recent update (again), a cool iPad app he found that’s going to…

Marketers are facing major challenges when they need to make decisions based on data that is in separate silos internally, and not integrated with the outside world. Colabo launched yesterday, solving this problem by enabling marketers to connect the dots…

  We had the chance to speak with Levi Schapiro, organizer of the Ad & Social Tech Summit taking place February 11 at Tel Aviv University, to find out what makes Israel a source of innovation in advertising technology, and…