Jen Glazer

In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. When deciding on…

Planning your company’s marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to consider; among them is the question of how much to invest in digital efforts versus physical events. Luckily…

In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on…

In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the experts what essential tools and tips helped them reach success. Each panelist brings something unique to the discussion,…

How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the…

In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external tools, to create valuable content. Each panelist shares unique ways in which they harness the knowledge and expertise…

In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique outlook on content marketing and invaluable insights. They discussed their techniques and gave advice on how to implement…

The question posed to our panelists in this installment of #B2BTalks was one that marketers could practically apply to their own experiences in their organizations. Kfir, as the panel moderator, asked each panelist to give their best tip to help…

In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. The five main technologies outlined are: Marketing Automation CRM…

The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. However,…

In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap between traditional and digital marketing. The challenges discussed are: Budget: securing the necessary budget for digital marketing is…

In the first video installment of the #B2BTalks event 5, we take a look at what, if anything, is the difference between traditional and digital marketing. The panel tackles a topic that is one of the biggest challenges for B2B…