Kareen Friedman

Remember those birthday parties you had as a child? Your guest list included everyone from your classmates, neighbors to close family members, you spent weeks deciding what to wear, and you could barely wait to tear open those presents! You…

  According to The Payoffs of Improved Sales & Marketing Alignment, from December 2016, US businesses have lost almost $1 trillion a year due to sales and marketing misalignment. Until recent years, the traditional selling process consisted of marketers handing…

Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we market to our audience? B2B marketing is only boring if we allow it to be. A successful marketing…

Is your next webinar event on the horizon? Are you incorporating it into your marketing plan and budget? You’re thinking, well usually webinars can cost an arm and a leg, but that’s not always the case.  Yes, there are usually…