Kylie Cohen

On May 7th 2024 – PMG, announced a global partnership with G2, the world’s largest and most trusted software marketplace. This collaboration marks a significant leap forward in how companies leverage real-time buyer intent data to optimize their go-to-market strategies…

Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and conversion. Our recent two-part discussion on the ABX and Cocktails podcast explores the topic of corporate gifting with insights from specialists Maya…

Sales managers and sellers are both keen to optimize time for the sake of increased productivity and higher revenue. And automation is an invaluable tactic that can facilitate these goals by relieving the pressure of lengthy to-do lists and creating…

Revenue efficiency challenges present themselves during this economic downturn, and intent is key to solving them. While intent data and Account-Based Experience (ABX) platforms are typically owned by marketing departments, the impact of intent signals extends far beyond marketing initiatives.…

We’ve spoken to a lot of companies this year who are seeing an increase in meetings booked via calls and LinkedIn compared to emails. However, email is still a core part of the Outbound approach and likely always will be.…

2022 has been an interesting year, right? From post-pandemic recovery to another wave of uncertainty and everything in between.  PMG has had a busy year, working alongside our partners, providing insights on key scaling challenges including sales engagement, account-based marketing…

We had a busy ABX filled week last week with 6sense, here’s an overview of what we were up to!Breakthrough Breakfast The setting could not have been more beautiful with the venue being one of the beachfront hotels in Tel…

Last year, we began using SalesLoft as our sales engagement platform and followed up by partnering with them to share the wealth with our clients. We are continually impressed with the level of value the platform provides to its customers,…

By nature, the sales profession is better suited to remote work than other jobs like marketing and IT. In fact a recent Owl Labs survey found sales teams were 66% more likely to hire remote employees than other departments. Of…

The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build a marketing funnel content ranks with high priority and it is what moves customers along their journey;…