Tali Fierer

What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben David, Head of Creative at Wix, joined Kfir Pravda and Or Moshkovitz on our latest podcast to offer…

In episode 26 of ABX & Cocktails, Kfir Pravda sits down with Tracy Shirtcliff, CEO of Scope Better, a SaaS platform for professional service businesses. The platform helps bring together scattered data from manual methods like Excel spreadsheets, and optimizes…

Signal-Based Growth Strategy: Common Room’s Fresh Approach to Find Sales Leads How can you connect account-level signals with individual actions? How can you identify the right person to contact at the right time, at scale? And how can you increase…

In our recent episode of the “ABX & Cocktails” podcast, Ben Rotenberg, Head of Growth at Classiq—a quantum computing software company—joined hosts Or Moshkovitz and Kfir Pravda to explore the practical applications and challenges of using generative AI (Gen AI)…

In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval Ramson, Head of Global B2B Marketing at Wolt, shares an insider’s perspective on building a marketing team…

In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales engagement that goes beyond traditional outreach methods. Their insights reveal how businesses can build more meaningful connections with potential…

Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and Robin Izsak-Tseng, an experienced marketing leader who as worked for companies like G2 and Marketo, delves into…

Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent “ABX & Cocktails” podcast featuring Kfir Pravda, Or Moshkovitz, and Avishai Sharon (CEO of Trendemon)…

Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. That’s why SDRs are spending so much time researching accounts, finding the right signals to…

Introduction In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in third-party risk management, on “ABX & Cocktails”. In addition to his day job, he currently manages and…

Licensed under Creative Commons. Credit: audiencestack.com Over the last few years Demand Generation has been the go-to strategy for B2B marketing. More recently though, Account Based Marketing (ABM) has created a buzz within the field and has been gaining traction…