Email Marketing + Social Web = Bliss

North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand’s Facebook page, Twitter account, and so on), the biggest advantages are for those who combine different channels to utilize these assets. This information also sheds light on the expected announcement of Facebook Mail today. My friend Yaniv Golan has some interesting thoughts about this move.

In a world where marketing ROI becomes critical for brands' success, the combination of strong branding tools with direct marketing tools provides major advantages to those who use them well.

Related articles

• 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem (gauravonomics.com)
• Three Strategies for Ethical Email Marketing (teachstreet.com)
• 35 New Social Media Resources You May Have Missed (mashable.com)
• Why Email Marketing Still Trumps Social (webpronews.com)