Kfir Pravda

monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, even...

A firsthand experiment in why CRM is becoming infrastructure. The fie...

Editor’s Note: > _This piece is not a prediction about the future of go-to-market. It is a personal reflection, based on 25 years across tech...

I’ve been following Jon Miller for years. In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketing approach...

As a partner of leading intent data providers like 6sense and G2, I’ve had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st party intent technologies. However, there’s a crucial insight I’ve gained that often goes…

In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry’s attention, with Adam doing most of the bashing. While the drama was entertaining, it also surfaced some major misconceptions about intent data, ABX platforms, and 6sense’s…

There’s a saying that 80% of the job is showing up. In Enterprise sales, it’s definitely the case. And by showing up, I mean properly managing the sales process. See, selling to enterprise customers requires project management skills as much…

As you know, intent isn’t worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer success teams.  This is why an investment in the activation of…

In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning sales motions, and outstanding marketing tactics. While making data driven decisions, we should use a critical approach to…

In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It’s a transformative strategy that changes how companies engage with their most valuable asset: customers. ABX goes beyond being just another tool in the…

Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging.  This also applies to revenue transformation initiatives such as launching and scaling ABX programs, improving revenue intelligence accuracy,…

Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing revenue efficiency, going up market or to new verticals.  These challenges include aligning with buyer interests, gaining visibility…

For any salesperson, the worst thing that can happen is a potential deal slipping away at the last minute. Deal slippage is a common problem that businesses face, but it can be reduced with the right strategies in place. Here…

Intro Forecasting is essential for business success. It allows companies to plan, make informed decisions, and stay ahead of the competition. Revenue Intelligence includes forecasting, but also provides comprehensive insights into revenue streams, identifies key trends and patterns, and makes…

Any successful enterprise sales strategy requires a robust sales enablement program. This includes equipping the sales team with appropriate resources, data, and tools to support them in reaching their objectives.When it comes to measuring the success of a sales enablement…

The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and technology available, leveraging intent data can help sales teams work smarter and achieve better results. Using intent data…

Sales Enablement is a critical component of any organization’s success. It involves empowering the sales team with the right resources, information, and tools to help them achieve their goals.A sales enablement charter is a document that outlines the objectives, responsibilities,…

One of the often overlooked values of ABX platforms such as 6Sense and Demandbase is its ability, if used right, to accelerate pipeline and shorten deal cycles. Many ask us about the difference between Demandbase and 6Sense when choosing an…

Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers and enterprise AEs can target specific accounts with relevant messaging, promotions and outbound programs to help move the…

More often than not, ABM is perceived as an outbound operation in nature. We target a list of accounts that meet our ICP, using emails and paid ads, and try to get their attention. We focus a considerable amount of…

Or in other words, can we continue with sales stack fragmentation? Let’s think about it for a second. Chili Piper offers a strong calendaring tool.Salesloft offers a strong sales engagement platform. Both companies are catering to the same users :…

Buyer Engagement model helps buyers find what they need when they need it, and sellers meet them at the right time.

The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and admin tasks. Lost sales productivity costs businesses more than $1 trillion each year. A sales engagement platform helps…

Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As such technology has become more efficient and with greater insight – elements that once were not possible.…

Let’s face it – the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything about it. As consumers we have come to expect service that…

Let’s face it – our job is becoming increasingly challenging. Demand generation it is.  It has become harder to engage prospects in a meaningful, frictionless way. The reason is that, on-the-one-hand, those who sell are pushed to scale their effort…

I was at the beach one day with my 8-year-old daughter and she asked what I do for a living? She knows that I have a company and that I love my career; however, she wanted a true understanding of…

Pravda Media Group is happy to support Ra’anana’s first Pride Parade which is taking place on Tuesday, June 18th, 2019 on Ahuza St., beginning at 5:30pm. The parade will begin on the corner of Klausner St. and Ahuza St. and…

So, I found myself on an airplane to Cork, Ireland, to meet the awesome team behind Teamwork. Teamwork, is a leading online project management and chat messaging software, and it is our tool of choice to run our projects internally,…

Read more about this topic in the full article.

Summer is a great time to disconnect, slow down and find some time to read all those books that we put on our list over the past year. I asked my team which books everyone should read at least once…

I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner! As a full service B2B Digital Marketing Company, we are constantly looking for ways to better serve our clients. This goal led us to…

The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists, they all look the same. We’ve faced this challenge when helping clients choose the right marketing automation tool…

When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing…

Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing here, with multiple decisions makers and influencers involved, and competition fierce in some specific fields such as Electronic…

  Photo credit Johnny Silvercloud CC 2.0 Account based marketing (ABM) has been a hot topic in B2B marketing circles over the last couple of years. But what is ABM exactly? Account Based Marketing search trend since December 2014. Source:…

Let’s talk for a second about “marketing without a budget.” There are two types of people who usually promote this concept: Growth hacking consultants and marketing agencies – smart folks who write posts about marketing without a budget to promote…

  Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional, which events should I spend my time and money on? Many of my colleagues are facing this question,…

  I’m happy to announce that we’ve teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers. Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap…

Creating data driven organizations is tough. It is not only about technology, dashboards and budgets. It’s about changing the way people work and make decisions, and convincing management to invest in it. At this year’s Data Natives conference in Tel…

The new year is a time for reflection and looking towards the future. We hope the past year brought you growth personally and professionally, and want to wish you clarity in setting goals for the year to come. Shana tova!

World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner Business Development Director, Nancy Shapira-Aronovic, to find out how Israeli companies can improve their exposure with this influential…

We love LinkedIn. It’s a key platform in every demand generation program that we run – for ourselves and our clients. We love what IBM is doing with LinkedIn. Tomer Zuker became an unofficial LinkedIn ambassador, sharing his knowledge with…

“My CEO sees the marketing department as a presentation factory.” “Management doesn’t approve additional budget for anything besides events.” “Our job is to create collateral for the sales team, nothing more.” “We had amazing PR a couple of months ago,…

17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to…

  Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are constantly changing their algorithms in ways that directly affect your marketing programs. B2B leads are being bombarded by…

Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles.…

  Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing campaign, you’re not going to get a company to buy a product they hadn’t considered in the first…

IMTC & UCI Forum Merger brings us closer to Unified Communications There are always some nice perks when it comes to working with loads of different companies and technologies, in the B2B arena.  Besides the pace and the dynamic nature…

The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience. The Don Drapers of the world would come up with amazing creative concepts on how to position…

  One of the first things we ask when assessing a client’s digital marketing situation is what’s the size of its email database. The reason is simple – email marketing is still a viable marketing channel. Not only that, but…

…The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Furthermore, they often jump stages, stay in a stage…

  Twitter and LinkedIn are important traffic, lead generation and engagement platforms for B2B marketers. Both are changing their profile and company pages in the next couple of weeks: LinkedIn Starting on April 14th, LinkedIn is canceling the Products &…

Here’s a great infographic by Adobe that shows the value each social media platform could provide when it comes to traffic generation, SEO, customer communication and brand awareness. When it comes to B2B, LinkedIn is way more important, but still…

First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted at the VP of Sales, today marketing folks are feeling the pressure to perform based on tangible, business…

The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different…

Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I discussed the technologies involved in building a winning sales and marketing machine. We also touched the way events…

For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount…

According to Content Marketing Institute’s latest report, B2B marketers’ biggest challenge is producing enough content to feed their online channels. As an agency managing content marketing initiatives for our clients, we learned that content quantity is key for driving traffic,…

I had the pleasure to be a partner of and attend the first Ad:Tech Summit in Tel Aviv today. The event was probably the best social and ad tech event in Israel. The lineup was great, with many insightful sessions. Here are…

A lot has changed since our first site went live back in 2007. First, the site hosted my personal-turned-professional-turned-company blog. Then, after recruiting our first employee, we wanted something online as soon as possible, so we put together a site…

Let’s face it. We love to hear the sound of our own voices. When I was single, one of the best pieces of dating advice I ever got was to let the other person speak through the whole date because…

Our friend at L2 Think Tank, the luxury brands digital marketing experts, just published some interesting insights re the link between overall digital performance of these brands and their utilization of E-commerce. Based on their research, E-commerce enabled brands perform…

  Four months ago I went through a life changing experience: My first daughter was born, and I fell immediately in-love with the little adorable baby that became an important part of our (now mostly sleepless) life. From the moment…

Kate Bush played an important part in the soundtrack of my childhood. My sister loved her music, and we used to spend a lot of time together listening to her CDs. But as the years went by, my musical taste…

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify…

Babylon, a client of Pravda Media Group, won a GUINNESS WORLD RECORDS® certificate for the Most downloads of a translation software. This was achieved thanks to over 100 million users of Babylon translation software worldwide. Our very own Tzahi filmed…

Social conversation distribution about TechCrunch Disrupt Despite the power of the personal connection that social media marketing delivers – there’s still something missing in online marketing and PR – immediacy. Whereas conferences, trade shows, and live events were once the…

I love Google+. I started using it this morning, and it is, for a lack of a better word, awesome. Though it takes many concepts from Facebook‘s playbook, they’ve definitely solved one of the biggest issues of Facebook – friends lists and…

If you are going to watch only one video today – this should be it. Everything is a Remix Part 3 from Kirby Ferguson on Vimeo.  

Image by takomabibelot via Flickr We are looking for a Digital Marketing Project Manager. Job description: 1. Manage ongoing digital marketing activities with international and local clients 2. Find and manage suppliers and vendors 3. Work internally with development, creative…

Cover of Cry Baby (Director's Cut) Come on, this is perfectly ok: The technology was of interest to a number of acquirers, including Zappos.com which tried to buy it, and Kumar rounded up a group of angels for its first…

I love zombie flicks but this is too much: “If you encounter this just as you are going to the funeral service to make arrangements for a loved one, it could be upsetting. People of a certain age group could…

  I love Techdirt. Their cynical writing style is fun to read. Their in-depth knowledge is amazing. But they are missing the point in their post about entertainment industry: Gatekeepers don’t make much sense. Actually they do. In a world…

There are rare occasions, when I see a piece of creativity that tells a story in a condensed format, but manages to convey so many emotions. This is one of them. Enjoy. Additional information about the creators could be found…

Image via Wikipedia The Israeli Export Institute, New Media Branch, is organizing a delegation to News Corp and Time Warner. Israeli companies participating in the delegation will meet decision makers in these leading media companies. Key technologies of interest include…

Image via Wikipedia On the 28th of February I had the honor to participate in one of the most important events I’ve ever been a part of – The Future of Non-Profit. The event, created and managed by Shoshanna Jaskoll and Dave…

Couple of days ago I ran across Atavist, a simple and well designed iPad app. This application is simple. You download it for free, but every story you’d like to read costs ~$3. What you get for your hard earned…

eMediaVitals, website geared toward publishers going digital, and FIPP digital content partner,  invited me to write a column about digital media, platforms and business models. The first article describes  why Jobs is not the knight in a shining armor for…

Image via Wikipedia This is a post by a dear friend Kathryn Johns, describing her Kickstart funded project. Tons of innovative elements here. This past friday my partners and I open a revolutionary, live theatrical event. Better Left Unsaid TV…

Image via Wikipedia The recently launched Quora grabbed my attention as soon as I started using it. I find myself spending more and more time on this question and answers site and it seems that I am not alone. What…

As a digital agency (with at least one frustrated film maker on the team) we are big believers in stories. Often we are asked by our customers why should they actually tell stories. If they have good product and strong…

Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns.…

Next week, as part of IMTC’s Annual Meeting,  I am moderating a panel with the leaders of Telepresence and video communication market worldwide, including Cisco, Avaya, LifeSize Communication, Polycom, Radvision and more. Also, we will host standards organizations that lead…

Here at Pravda Media we love online or “Virtual” events, we produced two of those with the Israeli iPhone launch and the IMTC 2025 conference. Virtual presence is a popular digital trend that became even more popular due to the…

Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend’s status update – how can a brand get my attention? In my opinion it…

Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made “like” easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our…

Image by STML via Flickr Michael Eisenberg, an Israeli VC, wrote two thought provoking posts about the way the government  invest properly in Israeli High Tech. From Microsoft and .Net monopoly through iPad banning, to poor distribution of CSO funds,…

Image by osde8info via Flickr Google released their Android app inventor, an intuitive development tool for non developers, that enables anyone to develop and publish an android app. Open ecosystem followers rejoice! Well, sorry, but it seems that instead of…

Image by Getty Images via @daylife Last year, brave citizens of Iran decided they had enough. After a suspected rigged election, thousands of young Iranians started protesting against the elected government. The movement, called the Green Movement, arranged mass demonstrations,…

After couple of days with iOS4, the new iPhone/iPad operation system, I find myself a bit confused. Yes, it’s that multitasking feature that everyone were waiting for it, if not due to its usefulness, then in order to shut all…

Steve Jobs is going to revolutionize the video telephony market. Here are 2 posts discussing how it would affect the market and what does it mean that it is based on open standards: Thank You Mr. Jobs The Technology Behind …

A lot of exciting things happened recently, and can’t wait to tell you all about it. However they affected our blog updates, and we are now getting back to speed with that too… The incentives of Affiliate Marketing Affiliate marketing…

Image by Getty Images via Daylife If I told Dr. Gregory House that his season finale will affect the world of photography and film making, he’d probably answer with some witty-yet-rude comment about my possible film maker wonnabe frustration, and…

Image by myuibe via Flickr After spending tens of dollars on iPad apps, I can tell you one thing – developers are still in the dark re the UI of this device. However it doesn’t stop them from charging more…

Image by . SantiMB . via Flickr Apple is continuously under fire for lack of openness. Once the industry’s underdog, as it’s market power grows, Apple slowly becoming the target of many attacks, the latest one from Tim O’Reilly. Interestingly…

I got my iPad a week ago, and in this series of posts I’ll cover this device from point of views of a power user, publisher, marketer and media consumer. iPhone was and still is a revolutionary device. it changed…

Image via CrunchBase Yes, I know, I am an Apple fan promoting a Microsoft‘s event, but this one is different… Last year, Think Next was an awesome event – covering innovation, startups and keynote from thought leaders. This year the…

2025- an invitation from Kfir Pravda on Vimeo. 2025 is a free vitrual conference about the future of your living room and cubicle. For more info check 2025.imtc.org (Shot on 7D)

Image by cattias.photos via Flickr As magazine publishers are looking for ways to survive the digital revolution, there is one knight in shining armor – the iPad. At VDZ’s Digital innovator summit, the “magical” device was mentioned every second panel.…

Last week I was invited to speak at Digital Innovation Summit in Berlin, organized by VDZ, the German Magazine Publishing association. In this series of posts I’ll cover some of the topics discussed. Susanne Kunz, media and communications director, Procter…

Image by Yang and Yun's Album via Flickr Last night I had a wonderful dinner with good friends. Between the wine and the steaks, we started talking about technology and gadgets. One of my friends was boasting about how his…

Image via Wikipedia Apple doesn’t like Flash. We know that already. Steve Jobs recently called Adobe lazy, and we all know that iPhone and iPad doesn’t support Flash. But the story is a bit more complex than that. Apple’s opposition…

Image by missresincup via Flickr The blogsphere has more killers than American Maximux Secutiry prison. Twitter would kill Facebook. Facebook would kill Google. Friendfeed would kill Twitter. And now, the latest addition to the new-product-that-only-geeks-use-and-bloggers-shout-that-it-would-kill-the-frigging-internet – Google Buzz. Last week…

Films are an important part of my life. I am sucker for suspension of disblief, sotrytelling, and that unique feeling when the lights go out and the screen starts flickering. That’s why I see at least a film a week…

I had the honor to participate in TLV 140 Conference, organized by Jeff Pulver. I was a part of a panel about Social TV with Dror Gil and Itay Samir Here is the video archive of the panel (a bit…