What technology do you need to build a sales and marketing machine?

Our first video from the second #B2Btalks event is now live!

In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I discussed the technologies involved in building a winning sales and marketing machine.

We also touched on the way events fit into the bigger picture, and what the role of content marketing is in creating a sustainable marketing operation.

We mentioned the following companies and products:

Marketing Automation

• Act-On (a Pravda Media Group partner)
• Marketo
• Hubspot

CRM

• Salesforce

Social CRM

• Nimble (a Pravda Media Group partner)
• Tracx (a Pravda Media Group partner)

BI and Reporting

• SiSense
• C9

Other technologies

• Insightera
• Oktopost (a Pravda Media Group partner).

Enjoy!